Cathay Pacific Essay

HistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow founded mainland China peace-loving in Hong Kong. Both of them contributed HK$1 so that their recent found airline could be registered. Even though at front it was based in Shanghai, both founders shifted to Hong Kong w present they naturalised chinaware Pacific.According to Gavin (1988) 1960 was a fair and prosperous year for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more thusly a million customers. The and by 1967 they were unlimited customers. In the same era it also bought its starting time jet engined aircraft. It was the Convair 880. It seemed as if here was succeeder aft(prenominal) winner because soon after buying the new aircraft they introduced their international flights.mainland China Pacific seemed to be soaring full(prenominal) as in 1999 a new brain office was established in Hong Kong International Airport. They c completelyed it the Cathay City. Till n owadays Cathay Pacific holds his train up high when it comes to woodland receipts and success in the airline industry (Ashok 2003 p110)Part 2SuccessCathays success has based on her wide-range of service all around the world especially in Asia, and modern management orientation and employees from over ten countries. In every nation their service is considered as quality service as they always make the customers excursion pleasant one.The reason why Cathaywas so successful is that it has always believed in quality customer c be and new strategies. They gather in it away what those successful in the past whitethorn not make them successful once again as the world keeps changing. They believe that is their employees and adult male resource which make them successful.Their success lies in the airlines corporate ism which is service straight from the heart and last for constant improvement (Chan 2000 p473). They believe that they have to deliver the best service and reach al l the requirements of the passengers so that they have a pleasant journeyPart 3Company StructureLike in virtually organizations here too top management, technical condense staff , middle management, administrative take hold staff and technical core are interrelated and serve more then one function.(Daft 2007 p27)The company structure of Cathay Pacific is not a interlocking one. The head of the organization is the chairperson this chance it is Chris Pratt he joined the company in 1978. Then is the Tony Tyler the executive director. He direct reports to the chairpersonAll heads of the all the discussion sections report reports directly to both the chair person and the executive director. deception Slosar is the Chief Operating Officer he is the head of the approximately outstanding discussion section which is the operations discussion sectionAfter the operations department the conterminous burning(prenominal) department is the Corporate growth department. The head of thi s department is Ian Shiu,The next essential department is the Finance department. The director of this department is James E. Hughes-HallettThe next most big department is the Flight Operations department Nick Rhodes is the director of this department.The next most of the essence(predicate) department is the Sales and trade Department. James Barrington is the head of this Department.The next most important department is the Personnel department. The head of this department is William Chau.The next most important department is the Information Management department. Edward Nicol is the head of this department.The next important department is the freightage Department. Rupert Hogg is the director of this department.Another important department is the corporate Affairs department. quince bush Chong is the head of this department.Yet another important department is the service delivery department Ivan Chu is the head of this department.Last but not least is eth engraining departmen t. The head of this departmentis Christopher GibbsReferencesAshok Ranchhod (2003) CIM Coursebooks 2002-2003 parchment Case Study Book depth psychology and Decision (CIM Workbooks 2003/04) Butterworth-Heinemann Revised edition p110Chan D (2000) Air wars in Asia competitive and collaborative strategies and tactics in action journal of Management Development , Vol 19 6 Pp473 488Daft, B.L. (2007) Organisation Theory and Design, 9th. Ed., South-Western p27Gavin Young (1988) beyond Lion Rock The Story of Cathay Pacific Airways Hutchinson Radius.